Notitur July 11, 2026
Travel Industry Intelligence

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

81 terms

Distribution

Comisión

Commission is the percentage a channel keeps for each booking it brings the hotel. It is the cost of selling through an OTA and...

Revenue

Comp set

The comp set is the group of hotels you compare yourself against to tell whether you are doing well or badly. It is chosen by...

Marketing and CRO

CPA

Cost per acquisition is the model where you only pay when the booking happens, like a commission. It shifts the risk to the...

Marketing and CRO

CPC

Cost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google Ads and much of...

Hotel technology

CRM

A CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns and communications....

Marketing and CRO

CRO

Conversion rate optimization is the work of getting a larger share of website visits to end in a booking. It is done by testing...

Commercial

Cross-selling

Cross-selling is offering products or services that complement the main purchase. Where upselling moves the guest up a tier,...

Hotel technology

CRS

A central reservation system centralizes a hotel or chain's availability and rates and pushes them to every channel. It is the...

Commercial

Day rate

A day rate is the price of using a room for a few daytime hours without an overnight stay. It suits layovers, meetings or rest...

Distribution

Direct booking

A direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA commission and...

Distribution

Disparity

Disparity happens when the same hotel shows different prices across channels for the same dates. It usually comes from OTA...

Revenue

Displacement

Displacement analysis looks at how much higher priced business you turn away by accepting a group or a low rate contract. A big...

Revenue

Dynamic pricing

Dynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead of a fixed price,...

Distribution

Efecto cartelera

The billboard effect is the phenomenon where showing up on an OTA also lifts the hotel's direct bookings. Many people discover...

Distribution

GDS

A global distribution system is a network that connects travel agents with hotels, airlines and car rentals. Amadeus, Sabre and...

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