Notitur July 11, 2026
Travel Industry Intelligence

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

14 terms · C · See all terms

Airlines

CASK

CASK is the cost to an airline of offering each seat and kilometer. It is the yardstick for a carrier's efficiency and where low...

Hotel technology

CDP

A customer data platform pulls everything you know about each guest into one place, whether it comes from the PMS, the website,...

Distribution

Channel manager

A channel manager syncs a hotel's rates and availability across all its sales channels at once. When a room sells, it removes it...

AI and automation

Chatbot

A chatbot is a program that converses with the guest by text or voice to solve questions or guide a booking. The old ones...

Marketing and CRO

CLV

Customer lifetime value is how much money a guest leaves over their whole relationship with the hotel, not just one stay. It...

Airlines

Code-share

A code-share is the deal where two airlines sell the same flight under their own codes, though only one operates it. It lets one...

Distribution

Comisión

Commission is the percentage a channel keeps for each booking it brings the hotel. It is the cost of selling through an OTA and...

Revenue

Comp set

The comp set is the group of hotels you compare yourself against to tell whether you are doing well or badly. It is chosen by...

Marketing and CRO

CPA

Cost per acquisition is the model where you only pay when the booking happens, like a commission. It shifts the risk to the...

Marketing and CRO

CPC

Cost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google Ads and much of...

Hotel technology

CRM

A CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns and communications....

Marketing and CRO

CRO

Conversion rate optimization is the work of getting a larger share of website visits to end in a booking. It is done by testing...

Commercial

Cross-selling

Cross-selling is offering products or services that complement the main purchase. Where upselling moves the guest up a tier,...

Hotel technology

CRS

A central reservation system centralizes a hotel or chain's availability and rates and pushes them to every channel. It is the...

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