A customer data platform pulls everything you know about each guest into one place, whether it comes from the PMS, the website, email or reviews. It builds a single profile per person that then feeds campaigns and personalization. It is the piece that turns scattered data into something you can actually use to sell.
Example The CDP links the guest who booked via Booking in 2023 with the one now opening your emails, so you stop treating them as a stranger.
A CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns...
AI and automationHyper-personalization is tailoring the offer and the message to each customer using their data and behavior...
AI and automationPredictive analytics uses historical data and models to estimate what will happen, not just report what did....
Hotel technologyThe property management system is a hotel's core software. It handles reservations, check-in and check-out,...
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