Hyper-personalization is tailoring the offer and the message to each customer using their data and behavior in real time. It goes beyond putting a name in an email, it changes the price, the suggested room or the add-on depending on who is looking. AI makes it possible at scale, though it always brushes against the privacy line.
Example A guest who always books spa is shown rooms with circuit access first on the website.
A customer data platform pulls everything you know about each guest into one place, whether it comes from the...
AI and automationPredictive analytics uses historical data and models to estimate what will happen, not just report what did....
Marketing and CROConversion rate optimization is the work of getting a larger share of website visits to end in a booking. It...
CommercialUpselling is convincing a guest to move up to a better version of what they were already buying. A room with...
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