Conversion rate optimization is the work of getting a larger share of website visits to end in a booking. It is done by testing changes to design, message and checkout and measuring which sells more. It is the cheapest lever to win direct bookings, because it squeezes the traffic you already have.
Example Removing a step from the booking flow lifts conversion from 2 to 2.6 percent without spending on more traffic.
Booking abandonment is when a guest starts booking on the website and leaves before paying. It measures the...
DistributionA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
DistributionA booking engine is the tool that lets guests book directly on the hotel's own website. It shows...
Marketing and CROCost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google...
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