The travel industry, digested. Curated opinion on hotels, airlines, OTAs and travel-tech.
The daily brief
One sharp travel-industry brief a day. Free.
Read → Hotel tech firm Hoxell relaunches its brand at TTG Rimini, moving from a task tool to a cross-departmental platform with agentic AI.
Read → An intern at GRACE La Margna in St. Moritz asks the awkward question: do commission-based upsell incentives drive genuine service or just sales pressure?
Read → McKinsey points out that booking has stopped being the end of the purchase journey. For hotels and OTAs, that changes how the funnel is measured and when you can still influence travelers.
Read → 58% of travelers pick free cancellation even when it costs more. Booking anxiety rules the checkout and nonrefundable rates keep losing.
Read → Alaska Airlines is setting its sights on dominating the West Coast and opening international routes, its chief commercial officer tells Skift. Hub limits and Delta pressure are the brakes.
Read → Amex GBT builds its AI governance around trust, according to its privacy lead. For business travel, that is where the real edge sits.
Read → Skift nails the point: travel AI wins when it removes work without removing what travelers actually want to enjoy.
Read → A review of 129 studies shows hotel robot deployments deliver operationally but dent staff engagement when the human side is ignored.
Read → Marriott's Future of Food 2027 report paints a diner chasing the hyperlocal and breaking the classic restaurant format. An opportunity for hotels with judgement.
The daily brief
One sharp travel-industry brief a day. Free.
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The daily brief
One sharp travel-industry brief a day. Free.