A direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA commission and gives the hotel the guest data to build loyalty. Winning direct is one of the industry's biggest commercial goals.
Example A hotel launches a website only rate so guests book direct instead of on Booking.
A booking engine is the tool that lets guests book directly on the hotel's own website. It shows...
DistributionAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission....
DistributionRate parity is the commitment to offer the same public price across all channels. Many OTAs require it by...
DistributionAn allotment is a block of rooms the hotel holds for an intermediary or group under agreed terms. Tour...
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