Rate parity is the commitment to offer the same public price across all channels. Many OTAs require it by contract so the hotel does not undercut them. It is a contentious topic because it limits the hotel's freedom to reward its own direct sales.
Example Under strict parity, the hotel cannot advertise a lower price on its own site than on Booking.
Disparity happens when the same hotel shows different prices across channels for the same dates. It usually...
DistributionA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
DistributionAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission....
DistributionAn allotment is a block of rooms the hotel holds for an intermediary or group under agreed terms. Tour...
Notitur is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at notitur.com/contact.
The daily brief
One sharp travel-industry brief a day. Free.