An online travel agency is a channel that sells accommodation and travel online in exchange for a commission. Booking.com and Expedia are the biggest. They bring volume and visibility, but charge commissions that eat into the hotel's margin.
Example A hotel may pay 15 to 25 percent commission on every booking that comes through an OTA.
A direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
DistributionA metasearch engine compares prices for the same hotel across several channels at once and sends the user to...
DistributionA global distribution system is a network that connects travel agents with hotels, airlines and car rentals....
DistributionRate parity is the commitment to offer the same public price across all channels. Many OTAs require it by...
Notitur is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at notitur.com/contact.
The daily brief
One sharp travel-industry brief a day. Free.