Notitur July 11, 2026
Travel Industry Intelligence

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

10 terms · Hotel technology · See all terms

Hotel technology

API

An API is the door through which two programs talk and pass data with no human in the middle. In a hotel it is what lets the PMS,...

Hotel technology

CDP

A customer data platform pulls everything you know about each guest into one place, whether it comes from the PMS, the website,...

Hotel technology

CRM

A CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns and communications....

Hotel technology

CRS

A central reservation system centralizes a hotel or chain's availability and rates and pushes them to every channel. It is the...

Hotel technology

Integración bidireccional

A two-way integration is one that sends data both directions, not just from one system to the other. The PMS sends availability...

Hotel technology

Kiosko de check-in

A check-in kiosk is the machine or app that lets the guest register alone, with no queue at reception. It reads the ID, charges...

Hotel technology

Llave móvil

The mobile key turns the guest's phone into the room key, with no stop at reception. It activates after online check-in and opens...

Hotel technology

Mensajería con el huésped

Guest messaging is direct communication over WhatsApp, SMS or chat before, during and after the stay. It is used to answer...

Hotel technology

PMS

The property management system is a hotel's core software. It handles reservations, check-in and check-out, room assignment,...

Hotel technology

PMS en la nube

A cloud PMS is the hotel management system that runs on the internet instead of on a server behind the front desk. It updates...

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