Notitur July 11, 2026
Travel Industry Intelligence

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

21 terms · Revenue · See all terms

Revenue

ADR

The average daily rate is the average revenue per occupied room over a period. You get it by dividing room revenue by the number...

Revenue

Ancillary revenue

Ancillary revenue is what a hotel or airline earns beyond its core sale. Baggage, seat selection, parking, spa, breakfast or late...

Revenue

BAR

The best available rate is the public, flexible price a hotel offers at any moment for a date, with no special conditions. It is...

Revenue

Comp set

The comp set is the group of hotels you compare yourself against to tell whether you are doing well or badly. It is chosen by...

Revenue

Displacement

Displacement analysis looks at how much higher priced business you turn away by accepting a group or a low rate contract. A big...

Revenue

Dynamic pricing

Dynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead of a fixed price,...

Revenue

GOPPAR

Gross operating profit per available room measures real profitability, not just revenue. It subtracts operating costs before...

Revenue

Lead time

Lead time is how many days before the stay a booking is made. A short lead time means people book last minute and forces playing...

Revenue

Length of stay

Length of stay is how many nights a guest stays on average. Longer stays lower the cleaning and turnover cost per night. Revenue...

Revenue

MLOS

Minimum length of stay is a restriction that forces booking a number of nights to be allowed into a given date. It protects high...

Revenue

Occupancy

Occupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic metrics alongside...

Revenue

Open pricing

Open pricing is setting each rate and each segment independently instead of moving them all chained to the BAR with fixed...

Revenue

Pace

Pace is the rate at which bookings build for a date compared with how the same day ran last year or with the target. If you are...

Revenue

Pickup

Pickup is the new bookings coming in for a date over a given window, for example the last seven days. It measures how fast a...

Revenue

Rate shopping

Rate shopping is automatically watching your competitors' prices and your own across channels to decide with data. A tool scrapes...

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