Notitur July 11, 2026
Travel Industry Intelligence

Revenue

Dynamic pricing

Dynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead of a fixed price, the hotel goes up when pressure is high and down when supply is loose. It is the foundation of modern revenue management.

Example A concert night rate can triple compared with a normal low season Tuesday.

Related terms

Revenue

RMS

A revenue management system uses demand, competitor and booking data to recommend the optimal price for each...

Revenue

Yield management

Yield management is the discipline of selling the right room to the right guest at the right price and time....

Revenue

ADR

The average daily rate is the average revenue per occupied room over a period. You get it by dividing room...

Revenue

Ancillary revenue

Ancillary revenue is what a hotel or airline earns beyond its core sale. Baggage, seat selection, parking,...

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