Notitur July 11, 2026
Travel Industry Intelligence

Revenue

ADR

The average daily rate is the average revenue per occupied room over a period. You get it by dividing room revenue by the number of rooms sold. It measures price, not how full the hotel is.

Example A hotel earning 10,000 euros from 100 room nights has an ADR of 100 euros.

Related terms

Revenue

RevPAR

Revenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by...

Revenue

Occupancy

Occupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic...

Revenue

Yield management

Yield management is the discipline of selling the right room to the right guest at the right price and time....

Revenue

Ancillary revenue

Ancillary revenue is what a hotel or airline earns beyond its core sale. Baggage, seat selection, parking,...

Articles that mention this term

Explore the glossary

More terms with the letter ASee all terms

Notitur is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at notitur.com/contact.

⚙ Admin