Notitur July 11, 2026
Travel Industry Intelligence

Revenue

Occupancy

Occupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic metrics alongside ADR and RevPAR. On its own it says little, because filling the hotel by giving rooms away is not a good business.

Example A 100 room hotel that sells 80 on a given night runs at 80 percent occupancy.

Related terms

Revenue

ADR

The average daily rate is the average revenue per occupied room over a period. You get it by dividing room...

Revenue

RevPAR

Revenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by...

Revenue

Length of stay

Length of stay is how many nights a guest stays on average. Longer stays lower the cleaning and turnover cost...

Revenue

Ancillary revenue

Ancillary revenue is what a hotel or airline earns beyond its core sale. Baggage, seat selection, parking,...

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