International tourists are saving Spanish hotels this summer
Summer looks bright for Spanish hotels, and the credit goes to international tourists. According to data collected by Preferente, between April and May this year the number of inbound travelers staying in hotels rose 2.5% compared to the same period last year. Meanwhile, domestic demand remains almost flat.
- Key markets: British, German and French travelers are driving growth, with increasing arrivals.
- Occupancy: forecasts point to a high-occupancy summer in coastal areas and cities, backed by international bookings.
- Pricing: the foreign push allows hoteliers to keep average rates rising during peak season.
My take is clear: without international demand, the bottom line of many Spanish hotels would suffer. The domestic market is not strong enough. The question for hotel managers is: are you optimizing your source mix, or still on autopilot?
Quick questions
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