OD Hotels enters tourist apartments with 22 units in Malaga
OD Hotels is making its move into tourist apartments with 22 units in Malaga's historic center, as reported by Hosteltur. The project, Ocean Drive Málaga, skips the classic hotel common areas: no restaurant, no bar, no shared terrace. That is exactly the point.
I read this as a smart bet. Malaga is no longer just a base for day trips. More travelers want a well-located apartment, a digital key and zero fuss. Cutting the restaurant and bar lowers operating costs and gives the unit economics a better chance. The trade-off? OD is targeting a specific guest, the one who doesn't need the hotel to feel like they are in a hotel. It is a narrower slice of demand, but a fast-growing one.
OD is aiming not at the big resorts, but at the urban empty spot that experience-seeking travelers are looking for. If this works, I would not rule out the model being repeated in other cities.
Quick questions
What is OD Hotels and why is it entering tourist apartments?
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