Notitur July 11, 2026
Travel Industry Intelligence

Revenue

BAR

The best available rate is the public, flexible price a hotel offers at any moment for a date, with no special conditions. It is the reference that discounts, non-refundable rates and member deals hang off. When the revenue manager moves the day's price, they move the BAR.

Example The BAR for an August Saturday rises to 180 euros while the non-refundable rate stays at 160.

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The non-refundable rate is paid upfront and is not returned if the guest cancels or fails to show. In...

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