The non-refundable rate is paid upfront and is not returned if the guest cancels or fails to show. In exchange for giving up flexibility, the guest gets a lower price. For the hotel it locks in revenue and lowers cancellation risk, though it ties it to a price it can no longer move.
Example The non-refundable rate is 20 euros cheaper than the flexible one, but charges in full even if the guest never arrives.
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