notitur.com October 9, 2026

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

10 terms · Operations · See all terms

Operations

Chargeback

A chargeback is the forced reversal of a payment that the customer's bank runs when they dispute a card charge. If the booking...

Operations

Friendly fraud

Friendly fraud is a card dispute filed by the legitimate cardholder over something they did buy. No stolen card, no criminal: the...

Operations

No-show

A no-show is a booking that never turns up and never cancels in time. The hotel is left with an empty room and, depending on the...

Operations

Non-refundable rate

The non-refundable rate is paid upfront and is not returned if the guest cancels or fails to show. In exchange for giving up...

Operations

Overbooking

Overbooking is selling more rooms or seats than exist, betting that cancellations and no-shows will happen. Done well it protects...

Operations

Release period

The release period is the number of days before arrival by which an intermediary must return the rooms of an allotment it has not...

Operations

Representment

Representment is the merchant's answer to a chargeback: re-presenting the charge to the card network with evidence that the sale...

Operations

Run of house

Run of house is selling a room without guaranteeing which one, letting the hotel assign whatever suits it on arrival. It gives...

Operations

Stop sell

A stop sell is closing the sale of a date or room type on a channel, even if inventory remains. It is used to slam the brakes on...

Operations

Walk-in

A walk-in is a guest who arrives without a prior reservation and asks for a room on the spot. The front desk usually sells at a...

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