Agentic AI is a system that does not just answer, it acts on its own to reach a goal. It searches, compares, books and pays without a person steering every step. In travel it threatens to sit between the guest and the hotel as a new intermediary that decides where to book.
Example An agent is told to book three nights in Rome under 600 euros and completes the purchase by itself.
A large language model is an AI trained on huge amounts of text that predicts the next word and with that...
AI and automationA chatbot is a program that converses with the guest by text or voice to solve questions or guide a booking....
DistributionA metasearch engine compares prices for the same hotel across several channels at once and sends the user to...
DistributionA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
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