Million Goods blends bar, retail and hi-fi in Brooklyn

Million Goods has just opened its second store in Fort Greene, Brooklyn, and it has done so with architect Gjergji Shkurti in charge of the design. The space, as Dezeen reports, is built around marble, custom millwork and curated furniture to move customers seamlessly from the bar area to the shop floor. The piece that breaks the street is a glossy red spiral staircase, visible through the windows facing DeKalb Street.

The project is signed by co-founders Matt Reyer, who lives nearby, and Drew Kaufmann. Reyer spotted the unit while a design studio still occupied it, and grabbed it for the brand's second location. Bar, retail and high-fidelity equipment all share one room, three businesses that traditional hospitality usually runs separately.

I care less about the design and more about the model. Hotels have spent years trying to make the lobby sell something other than the room, and here is a concrete hint: retail and sound experience work as anchors for dwell time. If the guest stays, they spend. And if they spend, the average spend per stay rises without touching the rate. Worth watching how they pull it off in Fort Greene.