IHG places three bets on Spain: Madrid, Málaga and Barcelona with Holiday Inn Express
IHG is stepping on the gas in Spain again. The chain has announced three new Holiday Inn Express properties in Madrid, Málaga and Barcelona, with openings scheduled between 2028 and 2029, as reported by Hosteltur.
The standout is Madrid, Julián Camarillo, with 244 rooms, which will become the largest in the Iberian Peninsula (Q1 2028). In Málaga, the Holiday Inn Express & Suites Málaga, Palacio de Congresos will bring 259 rooms (52 suites) and open in Q1 2029. Rounding out the trio is Barcelona, Fira, with 150 rooms, also for 2029.
Three openings that reinforce IHG's midscale strategy, precisely where urban and congress demand remains strong. Choosing Madrid, Málaga and Barcelona is no coincidence: they are the markets with the highest demand pressure and best connectivity. The question is whether the timelines will hold (2028-2029 sounds distant, but in hotel construction that is a blink).
Quick questions
Which IHG hotel will be the largest in the Iberian Peninsula?
What three Spanish cities are getting new Holiday Inn Express hotels?
Why is IHG focusing on the midscale segment in these cities?
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