Civitatis Pro: 32% of its business is now B2B and they launch a platform for partners
Civitatis stopped being just a direct-to-consumer OTA. In Madrid they launched Civitatis Pro, their new B2B platform that already accounts for 32% of the business with nearly 60,000 partners, half of them in Latin America. And check the pace: growing at 32% annually, as explained by Verónica de Íscar. According to Hosteltur, in their last fiscal year they managed 3 million experiences out of a total of 37 million.
The interesting part is not the volume, it is the strategic bet. Instead of fighting for direct traffic with Google, Civitatis builds a professional ecosystem with a unified panel and tech upgrades. For agencies, tour operators and OTAs reselling activities, this means less friction and a more integrable catalog. The B2B channel in experiences is still underused compared to accommodation or flights. If you sell travel and do not have Civitatis in your supplier portfolio, you might be missing out on 32% growth that does not chase your customer: it lands them right on your desk.
Quick questions
What share of Civitatis business is B2B?
What does Civitatis Pro offer agencies and tour operators?
Why should I consider Civitatis as a supplier?
Was this article useful?
The daily brief
Notitur in your inbox
One sharp travel-industry brief a day. Free.
Editorial content by Notitur. It may contain errors. Verify anything important with the original source.
This article may mention third-party products, companies or services for informational purposes. Notitur does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Notitur team.