Civitatis Pro: 32% of its business is now B2B and they launch a platform for partners
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Civitatis stopped being just a direct-to-consumer OTAOTAAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission. Booking.com and Expedia are the biggest. They bring volume and visibility, but charge commissions that eat.... In Madrid they launched Civitatis Pro, their new B2B platform that already accounts for 32% of the business with nearly 60,000 partners, half of them in Latin America. And check the pacePacePace is the rate at which bookings build for a date compared with how the same day ran last year or with the target. If you are ahead of the historical pace you can push price, if you are behind it is time to react. I...: growing at 32% annually, as explained by Verónica de Íscar. According to Hosteltur, in their last fiscal year they managed 3 million experiences out of a total of 37 million.
The interesting part is not the volume, it is the strategic bet. Instead of fighting for direct traffic with Google, Civitatis builds a professional ecosystem with a unified panel and tech upgrades. For agencies, tour operatorsTour operatorA tour operator is the company that bundles flight, hotel and transfers into a single organised trip and sells it, usually through travel agencies. It buys in bulk and in advance, which gives it price but loads it wit... and OTAs reselling activities, this means less friction and a more integrable catalog. The B2B channel in experiences is still underused compared to accommodation or flights. If you sell travel and do not have Civitatis in your supplier portfolio, you might be missing out on 32% growth that does not chase your customer: it lands them right on your desk.
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