Voice reading · ~1 minWelcome to the Notitur daily brief, your travel-industry recap. Today: Civitatis Pro: 32% of its business is now B2B and they launch a platform for partners. Civitatis stopped being just a direct-to-consumer OTA. In Madrid they launched Civitatis Pro, their new B2B platform that already accounts for 32% of the business with nearly 60,000 partners, half of them in Latin America. And check the pace: growing at 32% annually, as explained by Verónica de Íscar. According to Hosteltur, in their last fiscal year they managed 3 million experiences out of a total of 37 million.. The interesting part is not the volume, it is the strategic bet. Instead of fighting for direct traffic with Google, Civitatis builds a professional ecosystem with a unified panel and tech upgrades. For agencies, tour operators and OTAs reselling activities, this means less friction and a more integrable catalog. The B2B channel in experiences is still underused compared to accommodation or flights. If you sell travel and do not have Civitatis in your supplier portfolio, you might be missing out on 32% growth that does not chase your customer: it lands them right on your desk. That is today's recap. Come back tomorrow for more on travel, artificial intelligence and travel tech. See you tomorrow on Notitur.
Civitatis stopped being just a direct-to-consumer OTA. In Madrid they launched Civitatis Pro, their new B2B platform that already accounts for 32% of the business with nearly 60,000 partners, half of them in Latin America. And check the pace: growing at 32% annually, as explained by Verónica de Íscar. According to Hosteltur, in their last fiscal year they managed 3 million experiences out of a total of 37 million.
The interesting part is not the volume, it is the strategic bet. Instead of fighting for direct traffic with Google, Civitatis builds a professional ecosystem with a unified panel and tech upgrades. For agencies, tour operators and OTAs reselling activities, this means less friction and a more integrable catalog. The B2B channel in experiences is still underused compared to accommodation or flights. If you sell travel and do not have Civitatis in your supplier portfolio, you might be missing out on 32% growth that does not chase your customer: it lands them right on your desk.
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