83% of Spaniards already planning summer 2026 despite rising prices
Inflation isn't stopping Spanish travelers. According to the latest data from Hosteltur, 83% of Spaniards have plans to travel this summer of 2026. And here is the kicker: 34.5% say they will spend more than last year, directly due to higher transport and accommodation costs. Demand remains strong, but with a close eye on the wallet.
The traveler profile is clear:
- Destination: 68% stay in Spain. 39.6% venture to Europe, but the beach wins big: 37.8% choose the coast.
- Budget: The sweet spot is 500-999 euros.
- Concern: 91.2% of respondents are worried about travel costs. Still, travel agencies, AI planning tools, and travel insurance are gaining traction.
The bottom line: the industry won't see demand drop, but it will face a more informed, price-sensitive traveler looking to maximize every euro. If your hotel or airline doesn't have a clear value story, this summer you will feel it.
Quick questions
What percentage of Spaniards plan to travel in summer 2026?
What worries Spanish travelers the most?
Where will Spaniards travel and how much will they spend?
Was this article useful?
The daily brief
Notitur in your inbox
One sharp travel-industry brief a day. Free.
Editorial content by Notitur. It may contain errors. Verify anything important with the original source.
This article may mention third-party products, companies or services for informational purposes. Notitur does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Notitur team.