Spaniards plan to spend more on summer, but book smart

JSBy Joan SanzCurated by Joan Sanz. · July 26, 2026 · Follow on LinkedIn

Voice reading · ~1 min

45% of Spaniards plan to spend more on their summer vacations, with 48% exceeding 1,000 euros per person, according to a Kayak study reported by Hosteltur. The behavior is telling: 41% review every detail before booking, and only 3% improvise. 73% spend over an hour comparing options. Safety and flexibility have gained importance, with 39% prioritizing safety and 32% flexibility.

My take: Spaniards are ready to spend more, but not blindly. This hyper-informed traveler demands transparency and flexible conditions. For hotels and airlines, the opportunity lies in offering refundable rates and content that pre-empts doubts. Those who adapt will capture that extra budget.

Quick questions

How much will Spaniards spend on summer vacations?

According to Kayak, 48% will spend over 1,000 euros per person, and 45% plan to increase their budget compared to last year.

How do Spaniards book their vacations?

41% review every aspect before deciding, and 73% spend over an hour comparing options. Only 3% improvise.

What factors matter most to Spanish travelers this summer?

Safety is a priority for 39%, and flexibility for 32%. Travelers seek refundable conditions and transparency.

Is this good news for the Spanish tourism sector?

Yes, higher spending is optimistic, but travelers are more demanding. Companies offering flexible rates and clear communication will capture more bookings.

What does the Kayak study say about summer bookings?

Kayak finds that Spaniards are willing to spend more but research thoroughly. Impulse bookings have dropped, and option comparison is key.

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