Spaniards plan to spend more on summer, but book smart
45% of Spaniards plan to spend more on their summer vacations, with 48% exceeding 1,000 euros per person, according to a Kayak study reported by Hosteltur. The behavior is telling: 41% review every detail before booking, and only 3% improvise. 73% spend over an hour comparing options. Safety and flexibility have gained importance, with 39% prioritizing safety and 32% flexibility.
My take: Spaniards are ready to spend more, but not blindly. This hyper-informed traveler demands transparency and flexible conditions. For hotels and airlines, the opportunity lies in offering refundable rates and content that pre-empts doubts. Those who adapt will capture that extra budget.
Quick questions
How much will Spaniards spend on summer vacations?
How do Spaniards book their vacations?
What factors matter most to Spanish travelers this summer?
Is this good news for the Spanish tourism sector?
What does the Kayak study say about summer bookings?
Was this article useful?
The daily brief
Notitur in your inbox
One sharp travel-industry brief a day. Free.
Editorial content by Notitur. It may contain errors. Verify anything important with the original source.
This article may mention third-party products, companies or services for informational purposes. Notitur does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Notitur team.