Road trips to hit $138 billion by 2034
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The global road trip market is accelerating. According to a report covered by Hosteltur, it will go from $90.44 billion in 2025 to over $138 billion by 2034. That's a 53% growth in ten years. Even more striking: Spain will be the world leader in car rental in 2026. Some 12% of Spaniards rent a car just one day before traveling, per Skyscanner. Who's driving this? Gen Z and millennials, craving flexibility and adventure over package tours. Emerging destinations like Albania, Croatia and Canada are on the radar. Daily rental prices in Spain average €24.98, while Portugal saw a 48% hike to €20.52. In my view, this trend is a goldmine for rural hotels, campsites and road trip services. Car travel is no longer just a summer thing, it's cementing itself as a permanent tourism alternative.
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