Notitur July 11, 2026
Travel Industry Intelligence

Revenue

Yield management

Yield management is the discipline of selling the right room to the right guest at the right price and time. It was born in the airlines and moved into hotels. It is the mindset that revenue management and dynamic pricing grew out of.

Example Yield management may hold rooms for last minute guests who pay more, rather than selling them cheap early.

Related terms

Revenue

RMS

A revenue management system uses demand, competitor and booking data to recommend the optimal price for each...

Revenue

Dynamic pricing

Dynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead...

Revenue

RevPAR

Revenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by...

Revenue

ADR

The average daily rate is the average revenue per occupied room over a period. You get it by dividing room...

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