Notitur July 11, 2026
Travel Industry Intelligence

Revenue

RMS

A revenue management system uses demand, competitor and booking data to recommend the optimal price for each room and date. It automates decisions the revenue manager used to make by hand. IDeaS and Duetto are among the best known.

Example The RMS raises rates for a conference weekend after spotting a demand spike.

Related terms

Revenue

Dynamic pricing

Dynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead...

Revenue

Yield management

Yield management is the discipline of selling the right room to the right guest at the right price and time....

Revenue

RevPAR

Revenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by...

Revenue

ADR

The average daily rate is the average revenue per occupied room over a period. You get it by dividing room...

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