Displacement analysis looks at how much higher priced business you turn away by accepting a group or a low rate contract. A big group can look attractive until you see it blocks nights you would have sold dearer as individuals. It is the calculation that stops you saying yes to volume that actually subtracts.
Example A 40 room group at 90 euros displaces individual bookings that would have paid 130.
MICE covers meetings, incentives, conferences and exhibitions. It is a high value segment that fills hotels...
DistributionAn allotment is a block of rooms the hotel holds for an intermediary or group under agreed terms. Tour...
RevenueYield management is the discipline of selling the right room to the right guest at the right price and time....
RevenueThe average daily rate is the average revenue per occupied room over a period. You get it by dividing room...
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