Gross operating profit per available room measures real profitability, not just revenue. It subtracts operating costs before profit and divides by available rooms. It is the metric owners and investors watch most closely.
Example A hotel with strong RevPAR but runaway costs can post a disappointing GOPPAR.
Notitur is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at notitur.com/contact.
The daily brief
Notitur in your inbox
One sharp travel-industry brief a day. Free.
We use our own and third-party cookies. By continuing to browse you accept their use. More info