Notitur July 11, 2026
Travel Industry Intelligence

Revenue

GOPPAR

Gross operating profit per available room measures real profitability, not just revenue. It subtracts operating costs before profit and divides by available rooms. It is the metric owners and investors watch most closely.

Example A hotel with strong RevPAR but runaway costs can post a disappointing GOPPAR.

Related terms

Revenue

TRevPAR

Total revenue per available room looks at everything the hotel earns per room, not just accommodation. It...

Revenue

RevPAR

Revenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by...

Revenue

ADR

The average daily rate is the average revenue per occupied room over a period. You get it by dividing room...

Revenue

Ancillary revenue

Ancillary revenue is what a hotel or airline earns beyond its core sale. Baggage, seat selection, parking,...

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