The comp set is the group of hotels you compare yourself against to tell whether you are doing well or badly. It is chosen by location, category and guest type, not by preference. It is the reference that gives meaning to metrics like the RevPAR index, because a number alone does not say if you are gaining or losing share.
Example An urban four star builds its comp set from five others of the same area and category.
Notitur is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at notitur.com/contact.
The daily brief
Notitur in your inbox
One sharp travel-industry brief a day. Free.
We use our own and third-party cookies. By continuing to browse you accept their use. More info