Notitur July 11, 2026
Travel Industry Intelligence

Hotel technology

Mensajería con el huésped

Guest messaging is direct communication over WhatsApp, SMS or chat before, during and after the stay. It is used to answer questions, upsell and get ahead of a problem before it ends up in a bad review. Combined with AI, it responds instantly without swamping the front desk.

Example A message the day before offers early check-in for 15 euros and captures extra revenue before arrival.

Related terms

AI and automation

Chatbot

A chatbot is a program that converses with the guest by text or voice to solve questions or guide a booking....

Commercial

Upselling

Upselling is convincing a guest to move up to a better version of what they were already buying. A room with...

Hotel technology

CRM

A CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns...

Hotel technology

API

An API is the door through which two programs talk and pass data with no human in the middle. In a hotel it...

Explore the glossary

More terms with the letter MSee all terms

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