A coolcation is the trend of picking cooler destinations, in northern Europe or the mountains, to escape extreme summer heat. It springs from the heatwaves hitting the Mediterranean and pushes demand toward places like Norway, Scotland or Iceland. For a southern hotel it is a warning, for a northern one a chance to stretch the season.
Example In mid August, a family swaps the Greek coast for a Finnish lake in search of a 22 degree coolcation.
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