Seasonality is the concentration of demand in certain times of year, with a full, pricey high season and a soft, cheap low season. It shapes the revenue, staffing and cashflow of a hotel or a destination. Smoothing it out, drawing guests in the weak months, is one of the sector's biggest profit levers.
Example A beach hotel earns almost everything in summer, so it fights to fill the low season with senior or event tourism.
Occupancy is the percentage of rooms sold out of those available over a period. It is one of the three basic...
RevenueDynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead...
RevenueLead time is how many days before the stay a booking is made. A short lead time means people book last minute...
Destinations and demandSenior tourism is the segment of travellers over 65, a high value profile because they travel off-season,...
Notitur is an independent digest. It is not the official site of any brand mentioned. Content is editorial and produced with the support of AI, so it may contain errors. Verify anything important with the original source. This is not financial, legal or investment advice. Some links or blocks may be sponsored or affiliate. Trademarks belong to their owners. You can unsubscribe at any time with one click, and you can request access or deletion of your data at notitur.com/contact.
The daily brief
One sharp travel-industry brief a day. Free.