Senior tourism is the segment of travellers over 65, a high value profile because they travel off-season, stay more nights and spend with fewer ties. It helps smooth seasonality and fill the weak months, but demands accessibility, a gentle pace and trust. The so-called silver economy is one of the sector's growth bets.
Example To fill October, the hotel designs long, accessible stays aimed at the senior traveller.
Seasonality is the concentration of demand in certain times of year, with a full, pricey high season and a...
CommercialMICE covers meetings, incentives, conferences and exhibitions. It is a high value segment that fills hotels...
RevenueLength of stay is how many nights a guest stays on average. Longer stays lower the cleaning and turnover cost...
Destinations and demandA coolcation is the trend of picking cooler destinations, in northern Europe or the mountains, to escape...
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