‘Coolcation’: escaping the summer heat is the new travel trend
The heatwave keeps pounding Europe and the United States, and tourists are shifting gears. The term ‘coolcation’ captures the idea of swapping the Mediterranean for cooler spots in summer, as reported by Hosteltur.
It is no longer just about beach and cocktails. Travelers want to beat extreme heat and are choosing destinations like Northern Europe, the Alps, or mountain areas with mild temperatures. This is reshaping demand during peak season.:
- New star destinations: Norway, Iceland, Scotland, and northern Spain are gaining market share.
- Airlines and hotels are adjusting routes and promotions to these cooler climates.
- OTAs already report increased searches for fresh summer getaways in July and August.
The phenomenon is no passing fad. Recurring heatwaves are turning coolcation into a steady travel strategy. Anyone who has not added it to their offer portfolio should do it fast: the customer has already decided. Read the full analysis here.
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