Iberia adds Salerno, the new airport just a stone's throw from Naples
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Iberia has added a new Italian destination to its summer network. According to Preferente, the airline flies to Salerno from Madrid through the end of October, tapping into a recently opened airport right next to Naples, which Iberia also serves.
The interesting twist is that Salerno is not just any airport: it opened very recently and sits at the doorstep of the Amalfi Coast. For travelers who already know Naples, this is a direct gateway to a less crowded area.
My take: Iberia is betting on diversifying and extending the season in Italy, a market that always works but faces fierce low-cost competition. Will it work? Yes, if they convince travelers to see Salerno as a base for exploring the coast without the chaos of Naples. Time and bookings will tell.
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