The Pereyra Theatre, a lesson from Sirenis' Matutes family
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The Teatro Pereyra: the example to follow by Sirenis' Matutes family is a restoration project that every tourism entrepreneur in the Islands should look at. Sirenis Hotels, owned by the Matutes, has brought back this historic circus theater in Ibiza with a thorough, faithful, and handcrafted intervention. This is no tourist makeup job: it is restoring dignity to a space that decay had eaten alive.
How many hotel projects go this far for authenticity? To me, this is a statement of principles. In an industry obsessed with short-term profit, the Matutes show that caring for heritage builds real value: not just cultural, but reputational and economic.
Let it be a mirror. If a hotel family like Sirenis invests in reviving a city's memory, what excuse do the rest have?
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