Cost per acquisition is the model where you only pay when the booking happens, like a commission. It shifts the risk to the channel, which only earns if it sells, and that is why it tends to cost more per booking than cost per click. It is the commission logic of the OTAs and of some metasearch campaigns.
Example Under CPA, the hotel pays 12 percent only on the bookings the metasearch site actually closes.
Cost per click is the model where you pay each time someone clicks your ad, not per booking. It is how Google...
DistributionCommission is the percentage a channel keeps for each booking it brings the hotel. It is the cost of selling...
DistributionA metasearch engine compares prices for the same hotel across several channels at once and sends the user to...
DistributionAn online travel agency is a channel that sells accommodation and travel online in exchange for a commission....
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