Customer lifetime value is how much money a guest leaves over their whole relationship with the hotel, not just one stay. It changes how you decide what to spend acquiring them: a guest who returns every year is worth far more than the price of their first night. It is the number that justifies investing in loyalty and first party data.
Example If a guest returns three years running, their CLV is five times the value of the first booking.
A loyalty program rewards repeat guests with points, member rates or perks so they come back and book direct....
Hotel technologyA CRM is the system where the hotel stores and works its guest relationships: history, preferences, campaigns...
Hotel technologyA customer data platform pulls everything you know about each guest into one place, whether it comes from the...
DistributionA direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA...
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