Notitur July 11, 2026
Travel Industry Intelligence

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

81 terms

Hotel technology

PMS en la nube

A cloud PMS is the hotel management system that runs on the internet instead of on a server behind the front desk. It updates...

Airlines

PNR

The PNR is the record that holds all the data of a travel booking: passenger, flights, fare and contact. It is the locator you...

Marketing and CRO

Programa de fidelización

A loyalty program rewards repeat guests with points, member rates or perks so they come back and book direct. It is the chains'...

AI and automation

RAG

RAG is the technique of feeding a language model your own documents so it answers from them instead of from what it memorized. It...

Airlines

RASK

RASK is the revenue an airline earns per seat and kilometer offered, whether filled or not. It is the airline sibling of hotel...

Marketing and CRO

Rate fence

A rate fence is the condition that separates a cheap fare from an expensive one so each customer pays what they are willing to....

Distribution

Rate parity

Rate parity is the commitment to offer the same public price across all channels. Many OTAs require it by contract so the hotel...

Revenue

Rate shopping

Rate shopping is automatically watching your competitors' prices and your own across channels to decide with data. A tool scrapes...

Operations

Release period

The release period is the number of days before arrival by which an intermediary must return the rooms of an allotment it has not...

Marketing and CRO

Retargeting

Retargeting is showing ads again to people who visited your website but did not book. It follows the customer across other sites...

Revenue

RevPAR

Revenue per available room blends price and occupancy into one figure. You get it by multiplying ADR by occupancy, or dividing...

Revenue

RevPAR index

The RevPAR index shows how a hotel performs against its competitive set. It is your RevPAR divided by the compset RevPAR, times...

Revenue

RMS

A revenue management system uses demand, competitor and booking data to recommend the optimal price for each room and date. It...

Operations

Run of house

Run of house is selling a room without guaranteeing which one, letting the hotel assign whatever suits it on arrival. It gives...

Operations

Stop sell

A stop sell is closing the sale of a date or room type on a channel, even if inventory remains. It is used to slam the brakes on...

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