Notitur July 11, 2026
Travel Industry Intelligence

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

81 terms

Distribution

Google Hotel Ads

Google Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search and maps. It works...

Revenue

GOPPAR

Gross operating profit per available room measures real profitability, not just revenue. It subtracts operating costs before...

AI and automation

Hiperpersonalización

Hyper-personalization is tailoring the offer and the message to each customer using their data and behavior in real time. It goes...

Airlines

Hub and spoke

The hub and spoke model concentrates flights at a big connecting airport from which passengers fan out to other destinations. It...

AI and automation

IA agentica

Agentic AI is a system that does not just answer, it acts on its own to reach a goal. It searches, compares, books and pays...

Hotel technology

Integración bidireccional

A two-way integration is one that sends data both directions, not just from one system to the other. The PMS sends availability...

Hotel technology

Kiosko de check-in

A check-in kiosk is the machine or app that lets the guest register alone, with no queue at reception. It reads the ID, charges...

Revenue

Lead time

Lead time is how many days before the stay a booking is made. A short lead time means people book last minute and forces playing...

Revenue

Length of stay

Length of stay is how many nights a guest stays on average. Longer stays lower the cleaning and turnover cost per night. Revenue...

Hotel technology

Llave móvil

The mobile key turns the guest's phone into the room key, with no stop at reception. It activates after online check-in and opens...

AI and automation

LLM

A large language model is an AI trained on huge amounts of text that predicts the next word and with that writes, summarizes and...

Airlines

Load factor

Load factor is the percentage of seats sold out of those offered on a flight or across a network. It is to an airline what...

AI and automation

Machine learning

Machine learning is the part of AI where the system improves by itself from data, without anyone coding every rule. It finds...

Distribution

Mayorista

A wholesaler or bedbank buys rooms at a net rate and resells them to agencies, tour operators and other OTAs worldwide. It gives...

Hotel technology

Mensajería con el huésped

Guest messaging is direct communication over WhatsApp, SMS or chat before, during and after the stay. It is used to answer...

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