notitur.com October 21, 2026

Travel industry glossary

Your reference guide to hotel technology, distribution and marketing terms. For professionals who use them every day and for students still learning them. Each term comes with a clear definition and a concrete example. This is nobody's official glossary, it is how we at Notitur explain the concepts that show up in our analysis.

100 terms

Commercial

Cross-selling

Cross-selling is offering products or services that complement the main purchase. Where upselling moves the guest up a tier,...

Hotel technology

CRS

A central reservation system centralizes a hotel or chain's availability and rates and pushes them to every channel. It is the...

Commercial

Day rate

A day rate is the price of using a room for a few daytime hours without an overnight stay. It suits layovers, meetings or rest...

Destinations and demand

Destination dupe

A dupe destination is a cheaper, less crowded alternative to a famous, saturated spot, popularised by TikTok under the...

Distribution

Direct booking

A direct booking is one the guest makes through the hotel's own channels, with no middleman. It saves the OTA commission and...

Distribution

Disparity

Disparity happens when the same hotel shows different prices across channels for the same dates. It usually comes from OTA...

Revenue

Displacement

Displacement analysis looks at how much higher priced business you turn away by accepting a group or a low rate contract. A big...

Revenue

Dynamic pricing

Dynamic pricing adjusts rates in real time based on demand, competition, lead time and other factors. Instead of a fixed price,...

Airlines

FBO

An FBO is the operator that services private and business aircraft at an airport: fuelling, hangar, ground handling and care of...

Distribution

Frictionless booking

Frictionless booking describes a reservation with as few steps, delays and repeated data requests as possible. The goal is to...

Operations

Friendly fraud

Friendly fraud is a card dispute filed by the legitimate cardholder over something they did buy. No stolen card, no criminal: the...

Distribution

GDS

A global distribution system is a network that connects travel agents with hotels, airlines and car rentals. Amadeus, Sabre and...

Distribution

Google Hotel Ads

Google Hotel Ads is the space where Google shows a hotel's prices across several channels inside its search and maps. It works...

Revenue

GOPPAR

Gross operating profit per available room measures real profitability, not just revenue. It subtracts operating costs before...

Hotel technology

Guest messaging

Guest messaging is direct communication over WhatsApp, SMS or chat before, during and after the stay. It is used to answer...

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