Notitur July 11, 2026
Travel Industry Intelligence

AI and automation

NLP

Natural language processing is the branch of AI that lets a machine understand and produce human language. It is what allows analyzing thousands of reviews to surface what people complain about or sorting incoming email. It is the base that chatbots and sentiment analysis sit on.

Example With NLP, a hotel detects that the word noise shows up in 30 percent of its negative reviews.

Related terms

AI and automation

LLM

A large language model is an AI trained on huge amounts of text that predicts the next word and with that...

AI and automation

Chatbot

A chatbot is a program that converses with the guest by text or voice to solve questions or guide a booking....

AI and automation

Analítica predictiva

Predictive analytics uses historical data and models to estimate what will happen, not just report what did....

AI and automation

Hiperpersonalización

Hyper-personalization is tailoring the offer and the message to each customer using their data and behavior...

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More terms with the letter NSee all terms

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