Hotel Technology
A hotel's technology stack is now as strategic as its location.
Iberostar saves €45,500 per hotel by digitizing operations
Read → Iberostar rolls out James & Rita platform across 70+ hotels, cuts paper usage by 80% and boosts OTA ratings from 8.6 to 9.3.
Hospitech Advisors: the new consultancy bringing order to hotel tech
Read → Hospitech Advisors lands in Portugal to help hotels navigate the tangle of tech vendors. Joan's sharp take on why the market needs this profile.
AI arrives in Spanish hotels: Canary and Ulyses Cloud partner up
Read → Canary Technologies and Ulyses Cloud integrate AI to automate hotel management in Spain. 73% of hoteliers already see a significant impact.
Airbus A320 successor by 2035, Baleària buys Armas, and the TikTok traveler arrives
Read → Airbus confirms new aircraft for 2035. Baleària absorbs Armas Mediterránea. Gen Z discovers hotels on TikTok, and airlines lag on AI. EU refund rules threaten travel agencies.
Meliá goes all in on digital check-in: its global lead explains the plan
Read → The chain accelerates the digitalization of check-in and check-out. Micaela Estevens, global project lead, details the roadmap.
Spain hikes VAT on tourist apartments to 21%, airports change model and Visa enters travel
Read → The Spanish government takes the VAT hike on tourist apartments to 21% to Congress, European airports admit their business model is broken and Visa launches its own travel site. Plus, hotel distribution gets a profitability reality check.
ITH launches campaign to showcase real hotel innovation in 2026
Read → The Instituto Tecnológico Hotelero kicks off 'El sector hotelero innova', a campaign that will share success stories throughout 2026 to show how technology and collaboration improve management, sustainability and guest experience.
AI won't replace your boutique hotel receptionist, it gives them superpowers
Read → Personalization with artificial intelligence doesn't dehumanize, it frees the human team to focus on what truly matters: genuine connection. The boutique hotels that get this are winning.
Budget carriers go vertical, airlines lose millions, Madrid runs ahead
Read → Consolidation reshapes the low-cost model, a former pilot's startup targets airline waste, and Spain's duopoly tightens around its two main cities.