FITUR, WTM, ITB and the rest are the calendar where the sector shows its hand: deals get signed, products launch and the year's trends are read in the hallways. This pillar covers the trade shows and conferences that matter, what gets announced at each, and above all the signals that those who know take home. It is not an events agenda to tick off: it is what brews at each edition and why it pays to watch even if you do not attend. The noise of the show is information too.
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