Artificial Intelligence

Artificial intelligence stopped being a trade-show promise and became the layer rewriting how travel is sold, run and experienced. Here we track what actually moves the needle: agents that book on their own, models that price in real time, assistants that handle the guest and the automation quietly emptying whole back-office tasks. Not everything branded as AI is AI, and some of what works carries no such label. In this section we separate the noise from the products already generating revenue or cutting costs across hotels, airlines and agencies.