Booking, Expedia and the rest are at once the largest sales channel and the hotelier's biggest rival. This pillar tracks how the online-distribution giants move: commission changes, new products, their AI bets and the lawsuits that set the rules for the whole sector. Understanding OTAs means understanding where a huge slice of the industry's margin goes. We cover them without worship or demonization: what they do well, where they squeeze, and how to win ground back in direct booking.
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