Revenue management and distribution are two sides of the same coin: what you charge and which channel the guest arrives through. This pillar tracks rate parity, the true cost of each channel, direct-versus-OTA strategies and the tools promising to optimize price without eating the margin. It is the ground where one point of commission or one algorithm change makes the year. We read distribution decisions through numbers, because here pretty opinions do not make payroll.
Parity clause battle escalates to mass litigation. Hybrid AI redesigns revenue management. Hospitality brands take back control of their own digital ecosystem.
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