Iberostar saves €45,500 per hotel by digitizing operations
Iberostar Hotels & Resorts has taken a solid step toward operational efficiency by deploying the James & Rita digital platform across more than 70 hotels. According to SmartTravel.news, the results are striking: an 80% reduction in paper use, saving €37,500 per hotel per year in direct consumption plus another €80,000 in housekeeping tasks. Combined, total savings exceed €45,500 annually per property.
Digitization does not just cut costs. Staff productivity rose 25% and 70% of employees now work with mobile devices, streamlining communication between housekeeping and front desk. The impact on online reputation was immediate: the average OTA rating jumped from 8.6 to 9.3. In an industry where every tenth of a point matters, Iberostar shows that investing in operational tech pays off both in savings and guest experience.
Quick questions
What is James & Rita?
How much does Iberostar save per hotel with this digitization?
How many hotels has Iberostar deployed this technology in?
How does digitization affect the guest experience?
What share of staff now uses mobile devices?
Was this article useful?
The daily brief
Notitur in your inbox
One sharp travel-industry brief a day. Free.
Editorial content by Notitur. It may contain errors. Verify anything important with the original source.
This article may mention third-party products, companies or services for informational purposes. Notitur does not endorse them and is not responsible for them or for what they offer. Editorial content curated by the Notitur team.