Voice reading · ~1 minWelcome to the Notitur daily brief, your travel-industry recap. Today: Iberostar saves €45,500 per hotel by digitizing operations. Iberostar Hotels & Resorts has taken a solid step toward operational efficiency by deploying the James & Rita digital platform across more than 70 hotels. According to SmartTravel.news, the results are striking: an 80% reduction in paper use, saving €37,500 per hotel per year in direct consumption plus another €80,000 in housekeeping tasks. Combined, total savings exceed €45,500 annually per property.. Digitization does not just cut costs. Staff productivity rose 25% and 70% of employees now work with mobile devices, streamlining communication between housekeeping and front desk. The impact on online reputation was immediate: the average OTA rating jumped from 8.6 to 9.3. In an industry where every tenth of a point matters, Iberostar shows that investing in operational tech pays off both in savings and guest experience. That is today's recap. Come back tomorrow for more on travel, artificial intelligence and travel tech. See you tomorrow on Notitur.
Iberostar Hotels & Resorts has taken a solid step toward operational efficiency by deploying the James & Rita digital platform across more than 70 hotels. According to SmartTravel.news, the results are striking: an 80% reduction in paper use, saving €37,500 per hotel per year in direct consumption plus another €80,000 in housekeeping tasks. Combined, total savings exceed €45,500 annually per property.
Digitization does not just cut costs. Staff productivity rose 25% and 70% of employees now work with mobile devices, streamlining communication between housekeeping and front desk. The impact on online reputation was immediate: the average OTA rating jumped from 8.6 to 9.3. In an industry where every tenth of a point matters, Iberostar shows that investing in operational tech pays off both in savings and guest experience.
Quick questions
What is James & Rita?
It is a digital platform that automates hotel operations, from room assignment to housekeeping coordination, eliminating paper-based processes.
How much does Iberostar save per hotel with this digitization?
Iberostar saves €45,500 per hotel annually, combining €37,500 in paper reduction and €80,000 in housekeeping efficiency gains.
How many hotels has Iberostar deployed this technology in?
The platform has been implemented in more than 70 hotels of the chain, with plans to expand further.
How does digitization affect the guest experience?
The average OTA rating rose from 8.6 to 9.3 thanks to more agile operations and faster communication between staff and guests.
What share of staff now uses mobile devices?
70% of employees use mobile devices to coordinate tasks, which has improved productivity by 25%.
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