Voice reading · ~1 minWelcome to the Notitur daily brief, your travel-industry recap. Today: SunExpress launches its own holiday package in Germany. SunExpress has decided it no longer wants to be just a point-to-point airline. The German-Turkish carrier is preparing SunExpress Holidays, its own package holiday brand, aiming to compete head-to-head with major tour operators as reported by Hosteltur.. The move makes perfect sense. The German market is its backyard and Turkey its favorite destination. Instead of giving the hotel and transfer margin to an intermediary, SunExpress keeps it. This is what Jet2 and TUI already do with their integrated airlines: control the flight, control the trip. SunExpress Holidays will offer flight + hotel + transfers. It will be available to German travelers, who bring the highest volume to the Turkish coast. The airline aims to boost direct sales and rely less on third parties.. My take? About time. More competition in the package holiday space means more pressure on classic aggregators margins and, for the traveler, more one-click options. If SunExpress gets the user experience right, other low-cost long-haul airlines could copy the model. That is today's recap. Come back tomorrow for more on travel, artificial intelligence and travel tech. See you tomorrow on Notitur.
SunExpress has decided it no longer wants to be just a point-to-point airline. The German-Turkish carrier is preparing SunExpress Holidays, its own package holiday brand, aiming to compete head-to-head with major tour operators as reported by Hosteltur.
The move makes perfect sense. The German market is its backyard and Turkey its favorite destination. Instead of giving the hotel and transfer margin to an intermediary, SunExpress keeps it. This is what Jet2 and TUI already do with their integrated airlines: control the flight, control the trip.
SunExpress Holidays will offer flight + hotel + transfers.
It will be available to German travelers, who bring the highest volume to the Turkish coast.
The airline aims to boost direct sales and rely less on third parties.
My take? About time. More competition in the package holiday space means more pressure on classic aggregators margins and, for the traveler, more one-click options. If SunExpress gets the user experience right, other low-cost long-haul airlines could copy the model.
Quick questions
What is SunExpress Holidays?
It is SunExpress's new package holiday division combining flights with hotels and transfers, focused on the German market heading to Turkey.
Why is SunExpress creating its own tour package?
To capture the full margin of a complete trip and reduce reliance on intermediaries. Germany is its key market and Turkey its prime destination.
Who is SunExpress Holidays targeting?
Mainly German tourists traveling to the Turkish coast for sun and beach holidays, a large and well-established segment.
How does SunExpress Holidays differ from a traditional tour operator?
SunExpress directly controls the flight, which can result in tighter package pricing and a more seamless experience.
When will SunExpress Holidays be available?
According to reports, the airline is actively preparing it, but no exact launch date has been announced yet.
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